Apr 01, 2022 07:14 PM (GMT+8) · EqualOcean
Appsflyer, a world-renowned mobile attribution and marketing analysis platform, released the 14th edition of the comprehensive performance report of advertising platforms, which analyzed more than 600 mobile advertising media channels around the world. The report shows that the performance of voice mobile Internet ranks second in the global growth index, up one place from the same period last year. In the Africa retention index, the performance of voice mobile Internet is also excellent, ranking No. 3 in the volume ranking and power ranking of advertising channels in the field of life and culture. Appsflyer's "comprehensive performance report of advertising platform" is praised as "high authoritative mobile marketing industry report" by the industry. This report covers the complete data from July to December 2021 and counts the 25 billion installations of 18000 apps. It is an important reference guide for sea developers to choose cooperative advertising platforms. Voice communication creates an African Mobile Internet ecosystem from two aspects: OS and independent app. The growth in the global market once again confirms its high-quality product power and commercialization ability. Voice OS has become one of the mainstream operating systems in the world's major emerging markets, and realized the value-added of existing users to accelerate the creation of application distribution and advertising business. In cooperation with Netease, Tencent and other Internet companies, voice communication took the lead in arranging music streaming media, browsers and other tracks. By the end of 2021, there were more than 10 developed products and more than 10 million monthly active users.

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