Jan 19, 2023 10:39 AM (GMT+8) · EqualOcean
Genderless apparel brand bosie closed a CNY 100 million Series B2 round of funding on January 17 from individual investors, and the use of the proceeds was not disclosed. Founded in 2018, bosie has completed eight rounds of funding to date, with investors from organizations and companies including Eastern Bell Capital (Chinese: 钟鼎资本), 5Y Capital (Chinese: 五源资本), Genesis Capital (Chinese: 元生资本), Cyanhill Capital (Chinese: 青山资本), GSR Ventures (Chinese: 金沙江创投), Zhen Fund (Chinese: 真格基金), and bilibili (Chinese: 哔哩哔哩). According to its official social media account, bosie is a gender-neutral clothing brand targeting the "Generation Z" consumer group born after 1995. Currently, bosie has 8 directly-managed shops and 24 affiliated shops in China, mainly in first-tier cities.