Nov 17, 2025 03:25 PM (GMT+8) · EqualOcean
TikTok Shop Southeast Asia Cross-border E-commerce achieved explosive overall growth during the recently concluded Double 11 mega-sale. Data shows that the Gross Merchandise Value (GMV) soared 2.3 times compared to the same period last year, and on November 11th alone, GMV surged by 60%, setting a new peak record. During this mega-sale, merchants and creators jointly launched over 220,000 live streams, and short videos drove a GMV increase of 175%. This performance validates the effectiveness of the "Content + Shelf" e-commerce model in the Southeast Asian market, offering clear growth opportunities for merchants expanding overseas.

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