eCommerce Unicorn Meicai probably before US IPO
There are new rumors that fresh food supplier Meicai has filed for a secret IPO in the United States. Meicai sells agricultural products online that aims to change agriculture, rural areas, and farmers through the Internet. In total, the startup has already raised more than USD 1.5B.
This briefing is contributed by and first appeared on CIMK.
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Meicai purchases directly from primary suppliers and farmers, based on what the company calls a F2B (Farmer to Business) model. Meicai claims that it sources approximately 50% of its produce from farmers and it expects the figure to grow.
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