Consumer Staples Jun 19, 2021 03:59 PM (GMT+8) · EqualOcean
In 2021, Kuaishou has set aside a budget of USD 1B for overseas expansion. In the first three months of this year, Kuaishou spent at least USD 250M overseas (about 1/6th of its total first-quarter marketing spending) and nearly USD 100M in April alone. Tiktok had not mentioned a cap. Both companies are using subsidies for new users as a way to attract customers. Initially, each new user who registers can earn an average of USD 6 in rewards from Tiktok or Kuaishou. This briefing is contributed by and first appeared on CIMK.

Source: CIMK