Aug 21, 2025 05:08 PM (GMT+8) · EqualOcean
Wang Ning, founder of Pop Mart, revealed that a new mini Labubu series will be released. According to exclusive information from 36Kr, this new product will also be launched overseas simultaneously through Pop Mart's official flagship store on AliExpress (Alibaba's cross-border e-commerce platform), available for purchase by toy enthusiasts around the world. As a cross-border e-commerce platform that Pop Mart has collaborated with in-depth since 2020, AliExpress has become one of the important channels for popular IPs like Labubu to enter the international market.

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