Communication Aug 18, 2020 12:10 PM (GMT+8) · EqualOcean
According to Questmobile, During the epidemic, China's market scale of Internet advertising experienced dramatic fluctuations. In 2020, Q1 declined by 19.9% year-on-year, but began to rebound rapidly in Q2, rising by 18.7%. It is expected that the increase in Q3 will further increase to 22.7%. Short video and video ads are still significant advertising channels for major brands in the industry. Among them, the concentration of advertisers in the short video industry has further increased. ByteDance's Toutiao and Douyin launched new forms of advertising to help advertisers increase exposure.

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