Consumer Discretionary Dec 11, 2020 04:47 PM (GMT+8) · EqualOcean
Due to the impact of the epidemic, CET-4 and CET-6, which is twice a year, has been divided into three sessions this year, namely July, September and December. According to Taobao education data, the peak of test preparation in the first half of the year occurred in June and the second half in November. In June, the related search rose by 94% month on month; in the second half of the year, the transaction volume of the course rose 85% month on month in September, and rose again by 33.8% in November. The habit of "cramming for exams" runs through the whole year, and the demand for preparing 10 days before the exam is the most prosperous. In September, the peak of preparation for the exam was half a month before the exam; in the first 10 days of the test in December, nearly 20000 people poured into Taobao to review. "Patchwork learning" has also been reflected. During the 618 period, examinees did not forget to take part in CET-4 or CET-6 online courses. With insight into this habit, English learning institutions have launched "sprint classes" in double-11, and the newly launched courses account for a quarter of all exam preparation courses.