Consumer Discretionary Dec 15, 2021 02:44 PM (GMT+8)
On December 18 (this Saturday), the College English Test Band 4 and band 6 (CET) in 2021 will begin.
Double 12 has become the last "Buddha foot" of this examinee. The reporter found that in December, some people asked everyone in the comment area of Taobao store - "is it still time to buy now", and more than 20000 sets of CET-4 book and course packages (including books and courses) of spark English alone were sold.
Compared with the calm CET-4 and CET-6 candidates, workers quietly "upgrade their equipment" on double 12. The number of orders placed by WPS flagship store, which is mainly engaged in office software members, increased nearly three times year-on-year during double 12, and nearly 10000 sets were sold in the first hour of sale.
In December, many exams have ended, "it was a stable off-season. Unexpectedly, double 12 brought another wave of consumers." Many educational businesses said.
After the release of the opinions on promoting the high-quality development of modern vocational education, the benefits of vocational education continued. According to tmall culture and education data, the consumption of vocational qualification examination and vocational skill training increased by nearly 60%.
Not only the price, but also "professional" goods affect consumers' decision-making. The one to many explanation and Q & A in Taobao live broadcasting room has become a good prescription for businesses to suit the case.
In Taobao's opinion, "big promotion is not only the outbreak of consumption, but also the scene where businesses continue to find new methods. For content related products such as education, books and musical instruments, business efficiency is constantly improving with the evolution of Taobao's content-based scene."
This text is a result of machine translation.