Communication Sep 15, 2021 04:32 PM (GMT+8) · EqualOcean
According to the latest news, Tencent musicians under Tencent Music Entertainment Group (TME) recently officially launched a new and upgraded version of the 100 million yuan incentive plan - the 100 million yuan incentive plan 4.0, which brings musicians the industry's first brand-new signing mode and a fully covered traffic incentive mechanism, further strengthens musicians' income and exposure support, and strengthens musicians' support link, Create a more perfect creative environment for musicians. It is reported that the new signing mode - "self made record cooperation" initiated by the RMB 100 million incentive plan 4.0 adopts the form of "inviting songs" to friendly cooperation with musicians, respects the willingness of musicians to participate and the right of independent creation, and musicians can enjoy up to 100% share in the first year after signing the contract. At the same time, the plan also brings a comprehensive traffic incentive mechanism for musicians, which increases the traffic incentive by 50%, and introduces the PDM technology function that can intelligently identify good music, so that both newcomers and popular musicians have the opportunity to obtain massive resources, and touch the top promotion plans under TME platforms such as QQ music, cool dog music and KuWo music, which has been exposed for hundreds of billions and made their dreams glow. By July 2021, the average income of musicians participating in the 100 million yuan incentive plan had increased by 78%, about 40% of musicians' income had doubled, and 85% of musicians' income had increased by 50%. Compared with the same period last year, the incentive fund given to musicians by the platform had increased by 13 times. Over the years, through the comprehensive support for revenue, traffic and even behind the scenes functions, Tencent musicians have opened up the whole link of musicians' creation, provided complete one-stop services for musicians, and promoted the birth of popular songs.