Consumer Discretionary Sep 22, 2021 12:23 PM (GMT+8) · EqualOcean
Recently, a marketing refusal order from the US FDA (US Food and Drug Administration) caused turmoil in the 100 billion e-cigarette market. Instead of waiting for a long-awaited pass, we received a death judgment. FDA took action on 93% of PMTA applications, including 4.5 million products that were immediately rejected due to lack of key information, and issued marketing rejection orders for more than 946000 flavored e-cigarette products. As of September 18, 295 e-cigarette manufacturers have received marketing refusal orders (MDOs) for products submitted in the pre marketing tobacco application (PMTA). The FDA refused to make an announcement, and the global e-cigarette market was full of sadness, including the well-known American Apollo e-cigarette and vapor salon, which were shocking. More e-cigarette enterprises plunged 43% overnight, and a group of small and medium-sized enterprise brands are facing the risk of bankruptcy. Geekvape, which has always kept a low profile, has not only become the first player in the industry to sign a contract with Paris Saint Germain Football Club (PSG), but also invested billions of yuan to build an industrial park in Zhuhai, with a planned monthly production capacity of 100 million. It is reported that geekvape brand of Kirchner occupies more than 30% of the big smoke share in the U.S. market. Its products are not only exported to more than 70 countries and regions such as North America, Europe, Southeast Asia and the Middle East, but also dominate the screen all year round in the highly competitive overseas market.