Consumer Staples May 16, 2022 09:00 AM (GMT+8) · EqualOcean
During the 517 food festival of Jingdong supermarket, five brands including Mars Wrigley, BabyCare, Budweiser, Haitian and Yili jointly launched the global marketing methodology under the new consumption trend, and jointly launched the special planning of "innovation marketing" with yiou.com, so as to locate the new driving force of global marketing from the trend and classic marketing cases and jointly build the maximum increment field of the brand. Wang Dongjun, assistant to the president of Yili Group and general manager of e-commerce company, said, "share the results with the origin of high-quality agricultural products by means of direct mining and live broadcasting, help win-win industrial chain and resonance of industrial belt, and form a long-term action of Rural Revitalization 2.0 in the version of Food Festival."

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