Focus Media

Chinese Education Goes Global: Capturing a Trillion-Dollar Market

A TikTok filter challenge called "Mandarin Fruit Voices" has gone viral. Essentially a straightforward Mandarin learning game with crude animations, minimalist gameplay, and fruit-based pronunciation exercises drawn from early childhood education materials, it has nonetheless captivated international users. For those who once struggled with English, the long-held dream of a world united by Chinese now appears increasingly within reach.

TikTok Refugees Flock to Rednote: How Can China's Global Entrepreneurs Harness the Surge?

Among the hottest topics on Xiaohongshu is "TikTok Refugee"—a discussion that has already garnered 380 million views. Faced with this staggering level of attention, what strategies should global entrepreneurs adopt?

Is the Era of International 4A Agencies Over?

Power dynamics in the advertising industry are shifting: while international 4A agencies lose their grip, a new wave of local agencies is emerging.

How Chinese "Alpha Male" Short Dramas Conquered the World

Podcast Marketing, A Useful Tool for Companies Going Overseas

Podcasts offer a cost-effective marketing channel with lower production costs compared to video ads and a more intimate communication style, leading to stronger brand loyalty. Therefore, more and more brands are leveraging podcasts for "voice" marketing, with examples such as Giada, Nike, Levi's, and Louis Vuitton using podcasts to engage with consumers and build brand awareness. Compared with Chinese market, the overseas market presents broader room for podcast marketing.

Exclusive Interview with Dynabridge Founder Yao Yao

"Every Category is Worth Revisiting with a Branding Approach." Against the backdrop of a rapidly restructured global manufacturing landscape, Chinese companies face a crucial choice: continue competing in low-profit OEM models or invest in building globally influential, independent brands?

Massive Natural Gas Left Untapped? Egypt is Deeply Enveloped in the Power Outage Crisis

In the sweltering heat of over forty degrees in summer, the country experiences irregular power outages lasting several hours each day. Can you endure such a life? Yet, this has become the daily life for the Egyptian people over the past year.

Saudi's First Night Club - Alcohol Free

In most countries, visiting nightclubs has become a common pastime for many young people, and such venues can easily be found in any corner of the city. However, you would never expect that the following scene takes place in Riyadh, Saudi Arabia.

ESG in The Beauty Industry

ESG is becoming a new competitive track that beauty brands are racing to take the lead in.

JISHIYU: Embracing Technological Change, Serving Users with Dedication

Industry upgradation driven by cutting-edge technology has become a fixed reality worldwide.

Industry Watch: Chinese Cosmetic Brands In Japan (II)

As the third largest cosmetics market in the world, Japan is full of business opportunities for Chinese cosmetic brands.

Fan Economy in China

Fan economy has features of the diversity of subjects, versatility of business models and cross-field. Various brands use fan economies to achieve economic and social benefits through emotional and symbolic links with fans.

WIM2022 New York: The Evolution of Mobile Standards and the Prospects for 6G Networks

Join us in World Innovators Meet 2022 New York to learn more about the trends in 5G sectors in both China and US.

iQIYI Achieves Steady but Slow Growth with Disciplined Strategies in Q2 2021

China's online entertainment service company iQIYI released its unaudited Q2 2021 financial results on August 12. The revenue growth was rather unimpressive, while the company has been implementing strategies around expanding market presence, diversifying content, and securing a larger user base in light of future growth.

Explainer: What Is SAMR, the Sheriff of Chinese Markets

China's State Administration for Market Regulation (SAMR) has launched multiple probes targeting a range of companies and industries as the country's government clamps down on market regulation.

Chinese Reviving Internet Giant Baidu and Its AI Ambition

After a gloomy period, China's Internet giant Baidu is regaining investors' interest. The company's AI business shows a tendency to replace its juicy advertising pillar.

Black Swans and Breakthroughs: China's Top 50 Innovative Public Firms in 2020

In the times of crisis like COVID-19, even established companies risk falling due to the sudden drop in their income. By contrast, companies that cling to innovation may unlock more value as they fight against the challenges.

Weimob: No Pain, No Gain – Maintain Buy

Short-term uncertainties will prove Weimob's resistance – and also lead Weimob in a better direction.

ByteDance's Next Potential Weapon to Threaten BAT: Chip

Positioned as the hybrid of Tencent and Huawei, ByteDance is supposed to apply technology advantages to its new track layout.

Internet Media Era – Top 10 China Communication Firms by Market Cap

What are the special advantages that lead one to a seat in the industry?