Consumer Staples Nov 29, 2021 05:23 PM (GMT+8)
Over the past weekend, Jinan and Nanchang successively ushered in the first hemamen store in the city. Despite the cold weather, the consumption enthusiasm is still very hot. Almost all the first day of opening of the two stores were "emptied" by consumers: about 30000 cassava were sold in Jinan on the first day of opening, and nearly 10000 bottles of Yangzhi manna were sold in Nanchang in one day.
According to HEMA, after opening two new cities at the end of November, HEMA will also usher in a trend of opening stores in December. It is planned to open 14 HEMA fresh stores in Guangzhou, Nanjing, Wuhan, Changsha, Hangzhou and other cities, with an average of one new store in about two days. This also means that by the end of 2021, the number of HEMA fresh stores will exceed 300.
After the outbreak of the epidemic, HEMA restarted the expansion pace that had stagnated for more than a year in June this year, opened its first store in Zhengzhou, then entered Hefei in September, Jinan and Nanchang on November 26 and 27, and opened four new markets within a year. The relevant person in charge of HEMA said that in the more than one year of suspension of opening stores affected by the epidemic, HEMA has explored a set of store upgrading strategy. Starting from the first store in Zhengzhou, HEMA has launched new modules such as HEMA x18 wine cellar, HEMA garden, HEMA baking, HEMA fresh meat cutting shop, which have been recognized by consumers. In the future, this upgraded version of HEMA fresh stores will also appear in more regions.
This text is a result of machine translation.