Canxingmedia

Chinese Education Goes Global: Capturing a Trillion-Dollar Market

A TikTok filter challenge called "Mandarin Fruit Voices" has gone viral. Essentially a straightforward Mandarin learning game with crude animations, minimalist gameplay, and fruit-based pronunciation exercises drawn from early childhood education materials, it has nonetheless captivated international users. For those who once struggled with English, the long-held dream of a world united by Chinese now appears increasingly within reach.

TikTok Refugees Flock to Rednote: How Can China's Global Entrepreneurs Harness the Surge?

Among the hottest topics on Xiaohongshu is "TikTok Refugee"—a discussion that has already garnered 380 million views. Faced with this staggering level of attention, what strategies should global entrepreneurs adopt?

Is the Era of International 4A Agencies Over?

Power dynamics in the advertising industry are shifting: while international 4A agencies lose their grip, a new wave of local agencies is emerging.

How Chinese "Alpha Male" Short Dramas Conquered the World

Podcast Marketing, A Useful Tool for Companies Going Overseas

Podcasts offer a cost-effective marketing channel with lower production costs compared to video ads and a more intimate communication style, leading to stronger brand loyalty. Therefore, more and more brands are leveraging podcasts for "voice" marketing, with examples such as Giada, Nike, Levi's, and Louis Vuitton using podcasts to engage with consumers and build brand awareness. Compared with Chinese market, the overseas market presents broader room for podcast marketing.

Forty Years of Striving: How Globalization Has Shaped Lenovo Today?

The year 2024 marks the 40th anniversary of Lenovo’s founding and the 20th year of its globalization journey. On October 30, Lenovo Group co-hosted the “Pioneers’ Voyage: 2024 Chinese Enterprises’ High-Quality Global Expansion Forum” with Sina Finance, Citic Publishing Group, and the think tank of Tsinghua University’s School of Economics and Management at the Zhongguancun International Innovation Center in Beijing.

Massive Natural Gas Left Untapped? Egypt is Deeply Enveloped in the Power Outage Crisis

In the sweltering heat of over forty degrees in summer, the country experiences irregular power outages lasting several hours each day. Can you endure such a life? Yet, this has become the daily life for the Egyptian people over the past year.

Saudi's First Night Club - Alcohol Free

In most countries, visiting nightclubs has become a common pastime for many young people, and such venues can easily be found in any corner of the city. However, you would never expect that the following scene takes place in Riyadh, Saudi Arabia.

TikTok: Sell Out or Get Shut Out?!

TikTok is facing the most severe ban crisis in its history.

An Entrepreneur and Her New Journey to Globalization

In 2023, Li Shuang, the "staff No.1" of Yiou and former vice president of Yiou, graduated from HSBC Business School of Peking University and joined EqualOcean led by Huang Yuanpu, a global business think tank. She assumed the role of partner, responsible for external business affairs and internal organizational operations.

JISHIYU: Embracing Technological Change, Serving Users with Dedication

Industry upgradation driven by cutting-edge technology has become a fixed reality worldwide.

Yuanpu Huang: The Great Opportunity for Chinese Brands to Go Global under Bipolar Pattern

On May 17, the "Sixth Overseas Warehouses Congress" hosted by ECCANG was successfully held in Ningbo. Huang Yuanpu, the founder of EqualOcean, was invited to deliver a speech on the theme of "Long China from a Global Perspective" and here we present the edited transcript.

Yuanpu Huang: Looking into China's Entrepreneurship and Innovation in 2023

On November 30, the boutique consulting firm AYO Innovation Consulting hosted the AYO 500FOR 500 ceremony in Shanghai to promote cooperation between multinational companies and the local startups. Yuanpu Huang, the founder and CEO of EqualOcean, delivered an inspiring speech with the theme of "China's Entrepreneurship and Innovation in 2023" and here we present the edited transcript.

WIM2022 New York: The Evolution of Mobile Standards and the Prospects for 6G Networks

Join us in World Innovators Meet 2022 New York to learn more about the trends in 5G sectors in both China and US.

WIM2021 Recap | Winning in China: Global Leaders' Lessons

Key insights from Gabor Holch's speech at the recent EqualOcean event.

Hong Kong IPO at a Glance: Weibo Corporation

The Twitter-like platform completed its secondary listing on December 8, 2021.

iQIYI Achieves Steady but Slow Growth with Disciplined Strategies in Q2 2021

China's online entertainment service company iQIYI released its unaudited Q2 2021 financial results on August 12. The revenue growth was rather unimpressive, while the company has been implementing strategies around expanding market presence, diversifying content, and securing a larger user base in light of future growth.

Explainer: What Is SAMR, the Sheriff of Chinese Markets

China's State Administration for Market Regulation (SAMR) has launched multiple probes targeting a range of companies and industries as the country's government clamps down on market regulation.

Black Swans and Breakthroughs: China's Top 50 Innovative Public Firms in 2020

In the times of crisis like COVID-19, even established companies risk falling due to the sudden drop in their income. By contrast, companies that cling to innovation may unlock more value as they fight against the challenges.

ByteDance's Next Potential Weapon to Threaten BAT: Chip

Positioned as the hybrid of Tencent and Huawei, ByteDance is supposed to apply technology advantages to its new track layout.