
Xingsheng Youxuan
A chain community supermarket brand operator
Xingsheng Youxuan, founded in January, 2018 and headquartered in Changsha, is a community e-commerce platform. Established by Yue Lihua, Liu Huiyu and Zhou Yingjie, the company has received financings from GSR Global, Jindong Capital and so on. Rivals that have direct and indirect competition with Xingsheng Youxuan globally include Happy Tomato, Fresh Legend, Meicai, Yipin Fresh, etc.
The Overlooked 120 Million Consumers
Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.
Oct 29, 2025 05:24 PM
Research
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