Fresh Legend

The Overlooked 120 Million Consumers

Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.

An Initial Assessment of Market Entry Opportunities in Central Asia

Over the past three years, Central Asia has been moving beyond its traditional role as a resource-dependent region and is emerging as a new growth market attracting attention from multiple industries.

Fresh Legend Tests on Fresh Grocery Store Model

Fresh Legend, one of the survivors from the competition in the fresh grocery market is testing on a 600 square meter store model to apply to its other chain stores. The community-based player shows potential in the second half game.

Community Grocery Store Fresh Legend Completes Series B with Hundreds of Millions Yuan

Fresh Legend, a community-based fresh grocery store, finished a new round of funding with hundreds of millions of yuan. Harvest Investment lead in this Series B of fundraising.

The Red Ocean of Fresh Express Market, Legend Fresh’s To-Be or Not-To-Be Dilemma

Whether the market performance is beyond expectation or not, Fresh Legend will keep expanding and opening new stores. On the other side, if Fresh Legend were not the one who splurges money in expansion, there would be others to do the same.