POIZON

Unpacking Japanese E-commerce：The Overlooked 120 Million Consumers

Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.

You're Invited: China's Innovation, Up Close

​China is no longer just a manufacturing hub or a consumer market to watch from a distance. It has become the world's most dynamic innovaton laboratory where AI applications scale faster, humanoid robots roll off production lines at mass-market prices, smart factories rewrite the rules of manufacturing, and internet platforms evolve their business models quicker than anywhere else.

An Initial Assessment of Market Entry Opportunities in Central Asia

Over the past three years, Central Asia has been moving beyond its traditional role as a resource-dependent region and is emerging as a new growth market attracting attention from multiple industries.

EqualOcean Weekly Hotspots Series (8/17-8/22)

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.

The Unstoppable Male Consumption Upgrade

According to China UnionPay, 23% of man spend more than CNY 5,000 a month in 2017, while that number of women is 15% in the same period.