
POIZON
Poizon is a secondary sneaker market platform
POIZON, founded in July, 2015 and headquartered in Shanghai, is a trendy online shopping community. Established by Yang Bing, the company has received financings from DST Global, Prometheus Capital, Gao Rong Capital and so on. Rivals that have direct and indirect competition with POIZON globally include Qieke, Nice, etc.
The Overlooked 120 Million Consumers
Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.
Oct 29, 2025 05:24 PM
Research
Healthcare, Technology, Consumer StaplesWIA2020 | Rising Tech Stars 2020: Global & China's 100
ByteDance's Douyin Updates Doudian APP to Better Support Growing E-commerce Business
EqualOcean Weekly Hotspots Series (8/17-8/22)
Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.
Aug 22, 2025 11:25 AM
Meituan's Food Delivery Brand Keeta Launches in Qatar, Plans to Enter Brazil in Months
On August 19 (local time in Qatar), Keeta, the international food delivery brand under Chinese tech and retail giant Meituan, officially launched in Doha, the capital of Qatar. This marks another layout of Keeta in the Middle East market following its entry into Saudi Arabia.
Aug 20, 2025 06:44 PM
JD.com's Group-buying Unit Jingxi Reportedly In a New Round of Layoff
The unqualified rate of live broadcast e-commerce products is 19.5%, and the unqualified rate of acquired products is 50%
EqualOcean Weekly Hotspots Series (8/10-8/15)
Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.
Aug 18, 2025 09:26 AM
How to develop new consumption of young people efficiently? Three supporting policies of dewu app help brand new power
Dewu app responds to "9 yuan goods": technical problems, and has compensated users by 100 yuan
In order to support new power brands, dewu app released four exclusive policies