Consumer Staples Dec 06, 2021 10:00 AM (GMT+8) · EqualOcean
On December 6, the "Akita Manman" brand, which focuses on the research and development of infant and child nutrition whole meal, completed a round B financing of ten million US dollars, which was led by maxce capital and continuously supported by Shunwei capital and Qingliu capital. After the completion of this round of financing, "Akita Manman" will continue to invest heavily in product R & D, optimize the supply chain, improve brand strength, recruit professional teams and empower offline channels. Founded in 2018, Akita Manman, an expert brand of infant and child nutrition full meal, scientifically sets the daily dietary nutrition clock for infants and children to help parents set a new benchmark for infant and child nutrition table: it includes three nutritional meals for breakfast, lunch and dinner, as well as nutritional meals required in the process of physical energy consumption in the morning and afternoon, It is only for escorting infants and children aged 3-12 at all stages to have a reasonable intake of nutrition 24 hours a day and grow up healthily every day. In 2021, Akita reached the top of the category of "baby seasoning" on the double 11 tmall platform; On the Jingdong platform, Akita Manman won the first place in the category of "baby noodles / porridge" of Jingdong pop. In 2020, the overall auxiliary snack market will have a scale of 40 billion, of which Western auxiliary snacks will be the main statistical port. The market scale of auxiliary snacks is growing rapidly, especially the main and auxiliary foods suitable for the eating habits of Chinese infants and children. The demand has not been fully developed, and the penetration rate is far lower than that of Western auxiliary snacks.

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