Consumer Staples Jan 28, 2022 02:31 PM (GMT+8) · EqualOcean
As the Spring Festival approaches, it will also usher in the peak consumption season. In order to ensure the consumption demand during the Spring Festival, more than 800 stores in Haidilao are open normally on New Year's Eve and the first day of the new year, of which more than 60 stores are open normally in Beijing, and store reservations are hot; More than 400 stores in more than 170 cities across the country operated normally to ensure supply. As of January 26, the number of delivery orders on New Year's Eve and new year's day also continued to grow. According to the feedback from the heads of Haidilao stores in Beijing, Shanghai, Chengdu and Guangzhou, the clustering dining activities of the company and family and friends groups also continued to increase at the end of the year, and the catering consumption has increased in advance. In addition to the new year's Eve dinner reservation, Haidilao also launched new products, held new year's flavor activities, sold new year's gift boxes, sold themed peripheral products and carried out online interactive activities... Which brought more choices to consumers. It was praised as "understanding young people" and "having a sense of ceremony", which brought a strong new year's flavor different from previous years. In addition to the colorful offline activities, the Spring Festival online interactive activities are also popular. Haidilao app launched the activity of "sending new year's Eve dinner" to collect family photos. As of January 23, more than 600 topics have been released, and more than 100000 visitors have been viewed and participated; Since its release on January 15, the activity of "preparing annual goods and enjoying good gifts" has been viewed and participated in more than 130000 times as of January 23.

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