Consumer Staples Feb 08, 2022 10:08 AM (GMT+8)
The Spring Festival is inseparable from the delicious enjoyment on the tip of the tongue. The dinner of relatives and friends has also brought the popularity of the catering market. During the seven-day holiday of the Spring Festival (from New Year's Eve to the sixth day of the first month), Haidilao received more than 8 million customers, and the delivery business of hot pot is also quite good. 400 delivery points provide home dining services for nearly 60000 families. In terms of cities, the delivery orders of first tier cities Beijing, Shanghai and Shenzhen rank among the top three, followed by Chongqing, which loves hot pot.
According to the consumption data of various cities, the first tier cities of Beijing, Shanghai, Guangzhou and Shenzhen and the provincial capitals such as Xi'an, Wuhan, Zhengzhou, Nanjing and Chengdu have strong consumption power. Xi'an, especially, has been promoted to the top 10 cities in consumption. Its revenue is second only to Beijing and Shanghai, ranking third. In addition, during the Spring Festival, returning home for the Spring Festival has also released the consumption enthusiasm of second and third tier cities, and the passenger flow attracted during the Spring Festival has been close to the first tier and new first tier urban areas.
From the perspective of Spring Festival consumption, public catering tastes show a diversified trend. In terms of hot pot consumption, it is no longer limited to one pot of spicy food. The mixed style of multiple flavors has become the mainstream, and the matching of tomato and autumn and winter tonic system has become a trend. Consumption data show that Haidilao tomato hot pot is still the most popular pot during the Spring Festival. Sanxian hot pot, pig tripe chicken hot pot, Agaricus blazei mushroom soup hot pot and bone hot pot, which mainly focus on nutritional and nourishing characteristics, have also become hot-selling products. This also shows that with the improvement of residents' health awareness, people pay more and more attention to the nutritional value of food when eating out during the Spring Festival.
This text is a result of machine translation.